Social Media Examples
From 2021 to 2023, I was a Digital Marketing Officer for The Bournemouth and Poole College.
Prior to my employment, the college was struggling to grow its social media following and had difficulty engaging with its intended audience. I was able to cultivate a strong identity for the college, as well as provide a creative, informative and entertaining stream of content that resonated powerfully with the audience.
I curated and designed impactful social media postings that aligned with their values, and generated regular reports.
Furthermore, I devised a social media marketing strategy which can be read here.
See examples of my postings which attained high engagement. To deliver high reach and views, I focused on the people
of the college, allowing users to connect with the community.
I felt TikTok could be a powerful platform to promote the college and engage with potential students, so I established the college its own Tik Tok channel in 2021.
I created visually appealing videos that showcase the college's campus, as well as showcasing student success stories and behind-the-scenes classroom highlights.
My goal was to humanise the college using a creative approach, and align it with the popular trends and preferences of our younger audiences.
Here are some examples of Tik Tok content (shared on youtube)
From 2017 to 2019, I managed each of the social media accounts for the Students' Union at Bournemouth University (SUBU) . My mission was to reinvigorate the online image of the Union and create key content to grow reach and enhance customer retention.
Here is a selection of posts I created which resonated with audiences and demonstrated high engagement.
